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The Content Engine

The Paramount MD Content Engine is a Done-For-You, turnkey content marketing creation and distribution system built specifically for healthcare professionals who want to develop strong, intelligent digital brands. It transforms your expertise into high-impact digital assets—videos, blogs, social media posts, and newsletters—delivered consistently across your channels to increase visibility, build trust, and drive referrals.

From strategy to scripting, production to publishing—we handle it all, so you can stay focused on patient care while your brand works for you 24/7.

 

Tier 1

A foundational content package for healthcare professionals starting out—focused on essential video production and brand presence.

🎥 Brand Film

📱 Social Content

📽️ Explainer Videos
$32K
6 months

  • 📦 Content Engine Tier 1

    • 🌐 Website Development: Lead generation landing page designed to convert—includes a custom scheduling calendar, integrated workflow automations, and mobile-friendly layout.
    • 📽️ Video Content: 4 short-form videos (≤ 60 sec) per month, filmed and edited for strong engagement on Instagram, TikTok, LinkedIn, and more.
    • 🖼️ Graphics & Visuals: Custom branded graphics to enhance your posts and improve visual consistency across social media.
    • 🗓️ Content Calendar: Monthly planning calendar aligned to your marketing goals and key seasonal opportunities.
    • ✍️ Copywriting: Professionally written captions, calls-to-action, and headlines to accompany all video and image content.
    • 📅 Weekly Content Posting: Consistent posting to your preferred platform once per week to maintain engagement and brand presence.
    • 📊 Basic Reporting: Monthly performance summary of engagement, reach, and content effectiveness.
    • 🧩 Automation Tools: Basic access to our content system for approval workflows, media storage, and post tracking.
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Tier 2

Designed for healthcare professionals ready to build their brand with high-impact, story-driven content:

🎥 Brand Film

📱 Social Content

📽️ Explainer Videos

🧑‍🏫 Whiteboard Wednesday Series
$52K
8 months

  • 📦 Content Engine Tier 2

    • 🌐 Website Development: Professionally designed, mobile-friendly landing page or multi-page website to anchor your online brand and support conversion goals.
    • 🧑‍🏫 Whiteboard Wednesday Series: 35 long-form educational videos produced annually and uploaded weekly to your social channels—designed to build trust, authority, and consistent engagement.
    • 🎬 Videos: 8 short-form videos (≤ 60 sec) and 4 long-form videos per month—shot and edited for high performance across all major platforms.
    • 📚 Content Variety: Includes procedure highlights, behind-the-scenes, mini-interviews, how-to explainers, engagement-driven clips, and educational information carousels.
    • 🎨 Custom Graphics: Branded, high-quality graphics designed specifically to support your social media posts and increase engagement.
    • 📝 Blogging: 2 SEO-friendly blog posts per month to support organic growth and audience education.
    • 📅 Content Publishing (Mon/Wed/Fri): Fresh, engaging content posted to your channels three times a week to build momentum and brand visibility.
    • 🧠 Pre-Production: Strategy call to align content with brand messaging and audience education goals. Includes scripting and storyboarding.
    • 🎥 Production: 1 full-day shoot or 3 half-day shoots with professional lighting and audio in a single location.
    • 🎞️ Post-Production: Editing, color grading, basic graphics, intro/outro animation, licensed music, and 2 revision rounds.
    • 📲 Optimization: Format each video for vertical (TikTok/IG), square (FB/Insta grid), and landscape (LinkedIn/YouTube).
    • 📬 Monthly Newsletter: Professionally written, branded, and distributed newsletter to engage your email audience and referring partners.
    • 📅 Social Media Management: Daily scheduling, caption writing, and publishing across your preferred platforms.
    • 🧩 SaaS Platform & Automation: Access to our custom content dashboard with built-in email marketing, SMS campaigns, content approval workflows, and analytics reporting.
    • 📊 Analytics Review: Monthly performance review to fine-tune strategy and boost results.
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Tier 3

📦 Performance Marketing

Everything in Tier 2, plus advanced performance marketing tools to attract, convert, and retain more leads and grow your brand visibility. Led by Victor Sirgado, your dedicated Fractional CMO, this tier ensures your practice gets executive-level strategy paired with done-for-you execution:

🔍 SEO (Search Engine Optimization)

⭐ Monthly 5-Star Google Reviews

📝 Monthly Blogging

🎥 Video Marketing – High-converting short-form and long-form content tailored for engagement

📅 Social Media Management – Weekly scheduling, posting, and audience engagement
$84K
12 months

  • 📦 Content Engine Tier 3: Performance Marketing

    For professionals looking to optimize and elevate their online brand — work 1:1 with Victor Sirgado, Founder & CEO, to create, refine, or bring to life an intelligent, high-impact digital presence.

    Includes everything in Tier 2, plus advanced tools to drive growth, boost visibility, and strengthen your digital footprint.

    • 👔 CMO & Expert Executive Consulting: High-level strategy and system development to align your marketing, operations, and growth goals. Provides clarity of direction, optimized processes, and predictable growth—ensuring your digital presence works as a true business engine.
    • 🧑‍🏫 Whiteboard Wednesday Series: 52 long-form educational videos produced annually and uploaded weekly to your social channels—designed to build trust, authority, and consistent engagement.
    • 🎬 Videos: 12 short-form videos (≤ 60 sec) and 4 long-form videos per month—shot and edited for high performance across all major platforms.
    • 🔍 SEO (Search Engine Optimization): Comprehensive on-page and off-page SEO to improve Google rankings and drive organic traffic.
    • ⭐ Monthly 5-Star Google Reviews: Automated and manual tools to help you consistently earn and showcase positive reviews.
    • 📝 Monthly Blogging: Three SEO-optimized blog posts per month to boost search visibility, educate your audience, and position you as an authority.
    • 📘 Educational Blog Series: In-depth, high-value articles that break down complex topics in simple, digestible language.
    • 📅 Content Publishing (Monday–Friday): Done-for-you content posted across your platforms every weekday to keep your brand active, visible, and relevant.
    • 🔐 Private Client Portal & Community: A secure, personalized dashboard to manage deliverables, review content calendars, approve assets, and collaborate in real time. Includes an exclusive community hub—ideal for training staff, accessing support resources, watching product videos, exploring strategies, and networking with peers.
    • 🧠 Brand Consulting & Project Management: Ongoing strategic support to keep your brand aligned and forward-moving, plus hands-on oversight of your marketing initiatives.
    • ✍️ Copywriting & Creative Content: Expertly written content for social media, websites, emails, and video scripts—crafted to convert while staying true to your voice.
    • 🎥 6 Social Proof Video Stories: Real client testimonial videos and case studies to build trust, demonstrate results, and add authenticity to your brand.
    • 📰 Monthly Press Release: One professionally written release each month to highlight major announcements, media features, or service launches.
    • 📣 META Ads Management & Offer Creation: Strategic ad campaign development and management on Facebook and Instagram—including custom offers, targeting, creative testing, and ongoing optimization.
    • ⚙️ Custom CRM Development: Full build-out and optimization of your CRM, including pipelines, automations, email marketing, funnels, and smart lists—all designed to streamline operations and maximize conversions.
    • 🧩 SaaS + Automation Suite: Full access to our all-in-one marketing platform, including lead capture funnels, automation tools, CRM features, and client communication workflows.

    ✨ Please note: Additional add-ons are available and listed below.

    ⚠️ Any work requested outside the defined scope will be billed separately at agreed rates.

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Service Comparison & Video Production Add-ons

Feature Comparison Matrix

Features

Tier 1

Foundation

Tier 2

Growth

Tier 3

Performance Marketing
Content Production
Short-form Videos (≤60 sec) 4 per month 8 per month 12 per month
Long-form Videos ❌ 4 per month 8 per month
Whiteboard Wednesday Series ❌ ✅ 35 videos annually ✅ 52 videos annually
Custom Graphics & Visuals ✅ Basic ✅ High-quality branded ✅ Premium custom
Professional Production ❌ ✅ 1 full-day shoot ✅ Multiple shoots
Website & Development
Website Type Landing page Multi-page website Custom design + hosting
Mobile-Friendly Design ✅ ✅ ✅ Mobile-responsive
Custom Scheduling Calendar ✅ ✅ ✅ Advanced features
Content Publishing & Distribution
Posting Frequency 1x per week 3x per week (M/W/F) 5x per week (M-F)
Platform Optimization ✅ Basic ✅ Multi-format ✅ All platforms optimized
Content Calendar ✅ Monthly ✅ Strategic planning ✅ Advanced calendar
Copywriting & Captions ✅ Professional ✅ Expert level ✅ Premium copywriting
Content Marketing & SEO
Blog Posts ❌ 2 per month 3 per month + series
SEO Optimization ❌ ✅ SEO-friendly blogs ✅ Comprehensive SEO
Monthly Newsletter ❌ ✅ Professional ✅ Advanced
Press Releases ❌ ❌ ✅ Monthly
Marketing & Growth Tools
Google Reviews Management ❌ ✅ Review generation ✅ Monthly 5-star reviews
META Ads Management ❌ ❌ ✅ Full service
Social Proof Videos ❌ ✅ Client testimonials ✅ Testimonials & case studies
Fractional CMO Services
Marketing Strategy Development ❌ ❌ ✅ Comprehensive strategy
Market Research & Analysis ❌ ❌ ✅ Detailed insights
Campaign Planning & Execution ❌ ❌ ✅ Full campaign management
Marketing Budget Optimization ❌ ❌ ✅ ROI maximization
Performance Metrics & KPI Tracking ❌ ❌ ✅ Advanced analytics
Team Leadership & Training ❌ ❌ ✅ Marketing team guidance
Lead Management & Sales
Call Center Services ❌ ❌ ✅ We call & qualify leads
Support & Management
Reporting & Analytics ✅ Basic monthly ✅ Monthly review ✅ Advanced analytics
Automation Tools ✅ Basic access ✅ Full SaaS platform ✅ Complete automation suite
Brand Consulting ✅ Basic guidance ✅ Strategic support ✅ Direct CEO access
Private Client Portal ❌ ❌ ✅ + Community development

Video Production Add-ons

Enhance your content strategy with professional video production services

Production Option 1

Starting at $2,500
  • 4-hour comprehensive shoot
  • Professional lighting & audio
  • Multiple locations/setups
  • Advanced editing & graphics
  • Multiple format optimization

Ideal for comprehensive brand videos, detailed tutorials, or multi-part content series.

Production Option 2

Starting at $3,500
  • Full-day premium shoot
  • Cinema-quality equipment
  • Advanced post-production
  • Motion graphics & animation
  • Color grading & sound design
  • Social media optimization
  • Social media content
  • Event photography
  • Post event testimonials

Best for high-impact marketing campaigns, brand documentaries, or flagship promotional content.

Production Option 3

Starting at $5,500
  • Everything in Production Option 2
  • Custom course curriculum design & structure
  • Interactive learning modules creation
  • Professional course video production
  • Course materials & downloadable resources
  • Learning management system setup
  • Private community platform development
  • Exclusive member onboarding system
  • Community engagement strategies
  • Ongoing community management support

Complete educational ecosystem for thought leaders and experts looking to monetize knowledge through premium courses and exclusive communities.

Note: All production add-ons include pre-production planning, script development assistance, and 30 days of revision support. Custom packages available for unique requirements.

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